Working as a Category head Non foods ( e-commerce pakistan)

Working since october 2018 as a Category Manager

Providing your client with customer focused insights regarding the product and category.
Creating and developing a long-term plan and strategy for development of the category.
Overseeing a team of analysts and other support staff.
Driving category relationships with the large retailers.
Becoming a leader in category ranging, pricing and promotions across customer channels.
Leading category management projects to optimize ranges and related merchandising.
Working alongside customer and national accounts teams to translate customer insights into strategies which drive performance.
Managing a large portfolio of different retails brands and developing appropriate strategies for each.
Developing strong working relationships with buying, marketing and merchandising teams is essential.
Duties also includes online Sales, Marketing, SEO, Content Writing, Operations, Logistics, and Dispatch Orders and Delivering, Maintenance of E-Store and Website.
Creating and Maintenance of online Business Plan, Keeping Knowledge of current online trends. Providing Analytical reports of online sales.
Able to critique and advise e-commerce team.

• Providing your client with customer focused insights regarding the product and category.
• Creating and developing a long-term plan and strategy for development of the category.
• Overseeing a team of analysts and other support staff.
• Driving category relationships with the large retailers.
• Becoming a leader in category ranging, pricing and promotions across customer channels.
• Leading category management projects to optimize ranges and related merchandising.
• Working alongside customer and national accounts teams to translate customer insights into strategies which drive performance.
• Managing a large portfolio of different retails brands and developing appropriate strategies for each.
• Developing strong working relationships with buying, marketing and merchandising teams is essential.
• Duties also includes online Sales, Marketing, SEO, Content Writing, Operations, Logistics, and Dispatch Orders and Delivering, Maintenance of E-Store and Website.
• Creating and Maintenance of online Business Plan, Keeping Knowledge of current online trends. Providing Analytical reports of online sales.
• Able to critique and advise e-commerce team.

• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.